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Set along Indian Creek, Bay Harbor Towers was positioned as a rare waterfront condominium offering privacy, architectural presence, and direct access to the marina lifestyle. Krinsky Design developed a refined brand system that translated the project’s flow-through residences, bespoke finishes, uninterrupted water views, and private boat slips into a complete luxury sales story.

Bay Harbor Towers – Luxury Condo Branding Case Study in Bay Harbor Islands, Florida

Bay Harbor Towers

Abner Row introduces a refined collection of 28 luxury townhomes inspired by the history, character, and coastal rhythm of Allenhurst. Taking its name from Abner Allen, the original landowner of the 120-acre farm on which the Borough was founded, the brand identity connects local heritage with timeless architecture, using a crest and mark that reflect the townhomes’ exterior lines and the idea of “the Row.”

A distinguished townhome collection rooted in Allenhurst history.

Abner Row

Prospect House blends contemporary design, modern convenience, and a highly connected Prospect Heights location. Krinsky Design shaped the project’s naming, identity, collateral, website, signage, floor plans, neighborhood photography, and rendering direction to create a clear and compelling leasing story.

Prospect House – Luxury Rental Branding Case Study in Prospect Heights, Brooklyn

Modern city living in the heart of Prospect Heights.

Prospect House

Overlooking Newtown Creek and the East River with views of the Manhattan skyline, Tower 77 was positioned as a modern rental address defined by scale, views, amenities, and urban energy. Krinsky Design developed the brand positioning, naming, identity, website, signage, floor plans, neighborhood photography, print collateral, and branded materials to support the full leasing rollout.

Tower77 – Luxury Rental Branding Case Study in Greenpoint, Brooklyn

Urban sophistication on the Greenpoint waterfront.

Tower 77

Spanning four apartment towers, a two-story retail district, lush gardens, and convenient transportation access, Matobu Jerusalem was positioned as a large-scale residential destination set to redefine its urban landscape. Krinsky Design developed the naming, identity, website, signage, and print collateral to support a project of significant scale and visibility.

A new residential landmark for Jerusalem.

Matobu

Krinsky Design partnered with Related Realty to develop a refreshed brand presence and website experience that reflects the brokerage’s connection to one of South Florida’s most influential real estate development groups. The work included identity refinement, brand guidelines, and website design, creating a polished platform that positions Related Realty as a trusted sales partner for premier new development projects across the region.

Positioning, branding, and website design for Related Realty, a leading South Florida brokerage overseeing sales for Related Group’s new development portfolio.

A refined digital identity for Related Realty, a leading South Florida brokerage which also represents the sales and marketing of Related Group’s new development portfolio.

Related Realty

Distinguished by its bold teal corrugated façade, Prisma House was positioned as a vibrant residential experience at the edge of Clinton Hill and Bed-Stuy. Krinsky Design developed a brand that captured the artistry of modern living, using color, light, and neighborhood energy to turn 120 residences into a fresh and bold Brooklyn rental story.

A colorful new Brooklyn address where light bends and living takes form.

Prisma House

Our strategic branding positioned Opal Residences as a premier luxury living destination, accelerating buyer interest and reinforcing its place in the high-end luxury home market.

Luxury Condo Branding Case Study in Gravesend, Brooklyn

Nestled in a prime urban location, Opal Residences is a high-end residential development that fuses modern elegance with timeless sophistication. Designed for those who seek refined living, the property offers premium amenities, expansive interiors, and a strong sense of exclusivity.

Opal Residences

ONE38 was positioned as a premier destination for wellness-driven rental living in Mott Haven, with 450 residences, interiors by Michaelis Boyd, and more than 40,000 square feet of amenities. Krinsky Design shaped the brand around balance, energy, and elevated urban comfort, creating an identity system anchored by a logo mark that brings together the O, 3, and 8 while subtly referencing wellness as the heart of the building.

ONE38 – Luxury Rental Branding Case Study in Mott Haven, Bronx

Amenity-rich living at the center of Mott Haven’s next chapter.

ONE38

Krinsky Design developed the branding, crafting a sophisticated visual identity, compelling sales narrative, and high-end marketing collateral. Our marketing deliverables positioned Onyx as an aspirational address, driving strong pre-sales momentum and elevating its market presence.

Onyx Residences stands as a beacon of sophistication and exclusivity in the heart of Gravesend, Brooklyn. Designed by J.L. Ramirez Architect, this collection of luxury condominiums redefines urban elegance with a commanding presence and meticulous attention to detail.

Onyx Residences

From eye-catching visuals to streamlined navigation, every detail has been crafted with the utmost care and attention.

Corporate branding and website design for Clipper Equity

Corporate website design for Clipper Equity & Clipper Realty, two premier real estate development companies based in New York.

Clipper Equity

The building was envisioned as a sculptural addition to the neighborhood. The sculptural articulation of the facade serves to enhance the user experience by providing multi-directional views and a varying daylighting experience for many of the street-facing units, while also providing a unique streetscape and a welcome point of interest to the surrounding context.

Casa Hope – Luxury Rental Branding Case Study in Williamsburg, Brooklyn

Casa Hope, situated in Williamsburg, is a newly completed seven-story residential building in Williamsburg with 143 apartments, a co-working space and a boutique retail space at the ground level.

Casa Hope

42 Pine is a collection of one-of-a-kind Miami Beach residences designed around elevated living, full-service amenities, and a more intimate residential experience. Krinsky Design created a polished identity and marketing system that translated the project’s boutique luxury positioning across digital, print, signage, floor plans, fact sheets, sales gallery materials, and branded collateral.

42 Pine – Luxury Condo Branding Case Study in Miami Beach, Florida

Miami Beach luxury with a boutique point of view.

42 Pine

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"More Bitachon" 

Bedford Square called for more than a building brand. With four distinct residential addresses, shared amenities, retail, and a large neighborhood footprint, the project needed a flexible identity system that could feel unified while still giving the development a strong sense of place. Krinsky Design created a colorful, district-style brand that brought structure, energy, and neighborhood connection to the full leasing experience.

Bedford Square – Luxury Rental Branding Case Study in Flatbush, Brooklyn

A four-building district for a changing Flatbush.

Bedford Square

Located in the heart of Prospect Heights, Prosper was shaped around the idea that home should be more than a place to live. It should be a place to thrive. Krinsky Design developed a warm, lifestyle-driven brand that connected modern residences, next-level amenities, and the energy of Brooklyn into a clear story of comfort, style, and everyday possibility.

Prosper – Luxury Rental Branding Case Study in Prospect Heights, Brooklyn

A home designed for growth and the art of living well.

Prosper

L’Avenue presents a curated collection of townhomes, residences, and penthouses designed to bring a more refined level of living to Gravesend. Krinsky Design developed a sophisticated brand and marketing presentation that emphasized elegance, architectural detail, and the project’s rare mix of residence types.

An elevated Brooklyn address for refined city living.

L'Avenue

The Solina branding initiative successfully captured the essence of upscale coastal living, attracting discerning buyers seeking a luxurious and tranquil residence.

Inspired by the Spanish word for "sun," Solina embodies the radiant and luxurious lifestyle of Bay Harbor Islands. This exclusive development offers residents a serene retreat infused with the warmth and vibrancy of coastal living.

Solina

We partnered with Pressed Cafe to develop their full brand identity. With over 10 locations across New England and continued rapid expansion, the brand is growing fast.

Pressed cafe offers an extensive all-day fast-casual menu designed with a Mediterranean flair and the freshest local ingredients.

Pressed Cafe

It was awarded the prestigious Lucy G. Moses Award in 2024. These awards represent the Conservancy's highest recognition for exceptional preservation efforts.

Originally built and developed in 1886 as a police precinct, The Brooklyn Castle is a historical Romanesque restoration project based in Brooklyn, New York. 

Brooklyn Castle

At 100 Sullivan, contemporary design is paired with unmistakable Brooklyn refinement. Krinsky Design helped shape a clear and elevated marketing presence for the property, supporting the launch with a strong visual identity, digital experience, floor plans, signage, photography direction, renderings, and print collateral.

100 Sullivan

Eight80 brings thoughtfully designed homes, premium amenities, and a vibrant Atlantic Avenue location into one polished residential experience. Krinsky Design shaped the brand around effortless luxury, modern comfort, and the energy of Brooklyn living, creating a complete launch system across identity, website, signage, photography, collateral, and digital marketing.

Eight80 Brooklyn – Luxury Rental Branding Case Study in Prospect Heights

Refined rental living with a Brooklyn point of view.

Eight80

Pacific House offers a collection of studio-, one-, and two-bedroom luxury apartments featuring expansive, open-concept layouts, oak floors and contemporary finishes. Indulge in all the modern conveniences designed for a metropolitan lifestyle. 

Pacific House, situated in Prospect Heights, provides a range of luxurious apartments ranging from studios-two-bedroom options, all of which come with exceptional services and amenities.

Pacific House

Each of Slate's stunning apartments feature thoughtful layouts combined with a leading-edge design that maximizes both comfort and privacy. Stunning views, spacious open floor plans, outdoor terraces, expansive ceilings, sleek finishes, smart appliances and generous closet space are just a few of the modern design elements found in every home.

Soaring twenty-six stories above the skyline, Slate Tower is a high-rise community of luxury apartments in Hallandale Beach offering an elevated living experience beyond compare. 

Slate Tower

Sanderson Ventures is known for its hands-on approach, providing not only financial backing but also strategic guidance and mentorship to help startups scale and succeed. With a diverse portfolio of successful investments, Sanderson Ventures continues to drive growth and innovation in the entrepreneurial ecosystem.

Branding and logo identity development for Sanderson Ventures.

Sanderson Ventures

Oakmore is a premier commercial real estate brokerage based in Los Angeles. Specializing in a wide range of commercial properties, Oakmore is known for its deep market knowledge, strategic approach, and commitment to client success. With a strong reputation for professionalism and results-driven solutions, Oakmore is a trusted partner for businesses and investors navigating the dynamic Los Angeles commercial real estate landscape.

Naming, branding, and logo identity design for Los Angeles-based commercial real estate brokerage, Oakmore.

Oakmore

The Brokerage is a premier real estate firm based in South Florida. Renowned for its market expertise, The Brokerage offers an extensive portfolio of high-end homes, estates, and waterfront properties. With a team of seasoned professionals committed to providing exceptional service, The Brokerage has established itself as a trusted leader in the South Florida real estate market.

Brand identity development for "The Brokerage" a leading South Florida-based, luxury real estate brokerage.

The Brokerage

Featuring over 100,000 square feet of private amenities, Ombelle cultivates a lifestyle of integrative living. Its fully finished and furnished residences blur the line between indoors and out, echoing the spirit and vibrancy of Fort Lauderdale.

Branding by Helium, Renderings by Vero & Viewpoint

Ombelle - Luxury Condo Branding Case Study in Fort Lauderdale, Florida

Krinsky Design leads the ongoing marketing for Ombelle, an architectural landmark by ODA that reshapes the Fort Lauderdale skyline with two iconic residential towers. 

Ombelle

Located on the ever-evolving Gowanus and Park Slope border, 288 offers 66 sophisticated living spaces, and a lifestyle that thrives on the creative energy of Brooklyn.

288 4th – Luxury Rental Branding Case Study in Gowanus, Brooklyn

Discover modern Brooklyn living at 288 4th Ave, where sleek design meets the energy of one of the city’s most dynamic neighborhoods.

Just minutes from world-famous beaches, luxury fashion boutiques, and Miami’s celebrated nightlife, The Altair offers the pinnacle of condo-vacation living. Krinsky Design led the branding for the condo residences and Ovo restaurant.

Set amid the palms of Bay Harbor Islands, The Altair combines boutique hospitality, refined amenities, and dining at Ovo, its on-site restaurant.

Altair Hotel

Our branding is inspired by the building's striking facade, with innovative louvers that provide privacy from the street while filling each home with abundant light and air.

Introducing PoolHaus: 18 exclusive residences on the North Side of Bay Harbor Islands.

PoolHaus

BlueSquareX needed a brand identity that felt sharp, credible, and built for the future of digital immersive experiences. Krinsky Design developed a clean, technology-forward visual system that balances trust, clarity, and innovation, giving the platform a polished presence across hardware and digital touchpoints. The result is a brand that feels intelligent, scalable, and ready to support growth in a fast-moving market.

A luminous identity for a next-generation platform.

BlueSquareX

We developed a restrained and tactile brand direction that balances contemporary luxury with the neighborhood’s industrial roots. A muted palette, and refined serif typography create an editorial visual language that feels both elevated and distinctly Brooklyn.


The broader marketing narrative focuses on craftsmanship, scale, natural light, and privacy while connecting the residences to Red Hook’s waterfront walks, destination dining, local makers, galleries, cobblestone streets, and creative energy.

A refined residential identity shaped by Red Hook’s distinctive character.

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Case Studies
Case
Studies

Bay Harbor Towers

Abner Row

Prospect House

Tower 77

Matobu

Related Realty

Prisma House

Opal Residences

ONE38

Onyx Residences

Clipper Equity

Casa Hope

42 Pine

Bedford Square

Prosper

L'Avenue

Pressed Cafe

100 Sullivan

Eight80

Pacific House

Slate Tower

Sanderson Ventures

Oakmore

The Brokerage

Ombelle

288

BlueSquareX

OneTen Coffey

Connect

Connect

Case StudiesCaseStudies

Bay Harbor Towers

Abner Row

Prospect House

Tower 77

Matobu

Related Realty

Prisma House

Opal Residences

ONE38

Onyx Residences

Clipper Equity

Casa Hope

42 Pine

Bedford Square

Prosper

L'Avenue

Pressed Cafe

100 Sullivan

Eight80

Pacific House

Slate Tower

Sanderson Ventures

Oakmore

The Brokerage

Ombelle

288

BlueSquareX

OneTen Coffey

Case Studies
Case
Studies