OneTen Coffey

We developed a restrained and tactile brand direction that balances contemporary luxury with the neighborhood’s industrial roots. A muted palette, and refined serif typography create an editorial visual language that feels both elevated and distinctly Brooklyn.

The broader marketing narrative focuses on craftsmanship, scale, natural light, and privacy while connecting the residences to Red Hook’s waterfront walks, destination dining, local makers, galleries, cobblestone streets, and creative energy.